Integrated Marketing and Digital Strategy Articles on Clickz

Dr. Augustine Fou is group chief digital officer of Omnicom’s healthcare consultancy group, specializing in the healthcare and pharmaceutical industries. Fou helps clients develop digital marketing programs or improve the efficiency and cost-effectiveness existing campaigns via advanced analytics, social marketing, and digital strategy. You can follow him on Twitter @acfou. He has over 12 years of Internet strategy consulting experience and client service. Fou completed his PhD at MIT at the age of 23 and served with the New York office of McKinsey & Company. He is an adjunct professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies.

• Advertising Does Not Create Demand, But…
  It may help fulfill demand. Understand the difference. Jul 2, 2009
• Consumers Have Changed, So Should Advertisers
  Five ways that consumers have irreversibly altered their expectations online and offline. Jun 4, 2009
• Social Media Benchmarks: Realities and Myths
  Benchmarks to avoid and others to embrace. May 7, 2009
• The ROI for Social Media Is Zero
  If social marketing’s done right, the potential ROI could be infinite. Five tips to get you started.Apr 9, 2009
• How to Use Search to Calculate the ROI of Awareness Advertising
  Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales — and estimate the return on investment. Mar 12, 2009
• Social Intensity: A New Measure for Campaign Success?
  A look at two metrics that online marketers should pay attention to today. And they are not frequency and reach. Feb 12, 2009
• Beyond Targeting in the Age of the Modern Consumer
  Three tips for using “missing link” marketing to solve targeting’s shortcomings. Jan 15, 2009
• Experiential Marketing
  Consumers are savvy and informed; they won’t just take your word on a product. Experiencing the product is more important than ever. Dec 18, 2008
• Search Improves All Marketing Aspects
  Search is much more than just an opportunity for marketers to push out another message. Nov 20, 2008
• Social Commerce: In Friends We Trust
  How to integrate social networks into your marketing plan. Nov 6, 2008
• Make Digital Work for Your Customers
  During these tough economic times, here are three ways advertisers can integrate digital into the marketing mix. Oct 23, 2008

Integrated Marketing and Digital Strategy Articles on Clickz

Dr. Augustine Fou is group chief digital officer of Omnicom’s healthcare consultancy group, specializing in the healthcare and pharmaceutical industries. Fou helps clients develop digital marketing programs or improve the efficiency and cost-effectiveness existing campaigns via advanced analytics, social marketing, and digital strategy. You can follow him on Twitter @acfou. He has over 12 years of Internet strategy consulting experience and client service. Fou completed his PhD at MIT at the age of 23 and served with the New York office of McKinsey & Company. He is an adjunct professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies.

• Advertising Does Not Create Demand, But…
  It may help fulfill demand. Understand the difference. Jul 2, 2009
• Consumers Have Changed, So Should Advertisers
  Five ways that consumers have irreversibly altered their expectations online and offline. Jun 4, 2009
• Social Media Benchmarks: Realities and Myths
  Benchmarks to avoid and others to embrace. May 7, 2009
• The ROI for Social Media Is Zero
  If social marketing’s done right, the potential ROI could be infinite. Five tips to get you started.Apr 9, 2009
• How to Use Search to Calculate the ROI of Awareness Advertising
  Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales — and estimate the return on investment. Mar 12, 2009
• Social Intensity: A New Measure for Campaign Success?
  A look at two metrics that online marketers should pay attention to today. And they are not frequency and reach. Feb 12, 2009
• Beyond Targeting in the Age of the Modern Consumer
  Three tips for using “missing link” marketing to solve targeting’s shortcomings. Jan 15, 2009
• Experiential Marketing
  Consumers are savvy and informed; they won’t just take your word on a product. Experiencing the product is more important than ever. Dec 18, 2008
• Search Improves All Marketing Aspects
  Search is much more than just an opportunity for marketers to push out another message. Nov 20, 2008
• Social Commerce: In Friends We Trust
  How to integrate social networks into your marketing plan. Nov 6, 2008
• Make Digital Work for Your Customers
  During these tough economic times, here are three ways advertisers can integrate digital into the marketing mix. Oct 23, 2008

Integrated Marketing and Digital Strategy Articles on Clickz

Dr. Augustine Fou is group chief digital officer of Omnicom’s healthcare consultancy group, specializing in the healthcare and pharmaceutical industries. Fou helps clients develop digital marketing programs or improve the efficiency and cost-effectiveness existing campaigns via advanced analytics, social marketing, and digital strategy. You can follow him on Twitter @acfou. He has over 12 years of Internet strategy consulting experience and client service. Fou completed his PhD at MIT at the age of 23 and served with the New York office of McKinsey & Company. He is an adjunct professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies.

• Advertising Does Not Create Demand, But…
  It may help fulfill demand. Understand the difference. Jul 2, 2009
• Consumers Have Changed, So Should Advertisers
  Five ways that consumers have irreversibly altered their expectations online and offline. Jun 4, 2009
• Social Media Benchmarks: Realities and Myths
  Benchmarks to avoid and others to embrace. May 7, 2009
• The ROI for Social Media Is Zero
  If social marketing’s done right, the potential ROI could be infinite. Five tips to get you started.Apr 9, 2009
• How to Use Search to Calculate the ROI of Awareness Advertising
  Planning an awareness campaign in TV or other media? Advertisers can now correlate money spent on that campaign to a lift in sales — and estimate the return on investment. Mar 12, 2009
• Social Intensity: A New Measure for Campaign Success?
  A look at two metrics that online marketers should pay attention to today. And they are not frequency and reach. Feb 12, 2009
• Beyond Targeting in the Age of the Modern Consumer
  Three tips for using “missing link” marketing to solve targeting’s shortcomings. Jan 15, 2009
• Experiential Marketing
  Consumers are savvy and informed; they won’t just take your word on a product. Experiencing the product is more important than ever. Dec 18, 2008
• Search Improves All Marketing Aspects
  Search is much more than just an opportunity for marketers to push out another message. Nov 20, 2008
• Social Commerce: In Friends We Trust
  How to integrate social networks into your marketing plan. Nov 6, 2008
• Make Digital Work for Your Customers
  During these tough economic times, here are three ways advertisers can integrate digital into the marketing mix. Oct 23, 2008