In the Lab: Beetle Juice

from Earth2Tech by Georgia Flight

We know you’re busy, so we’ll forgive you for overlooking this week’s announcement that researchers at England’s University of Leeds have discovered a way to mimic the toxic defensive spray of the bombardier beetle. But you’ll want to sit up and pay attention when you find out why: to create a new water-based compression technology called µMist that’s being touted as the key to everything from improved fuel efficiency to next generation fire suppression to chemical-free drug delivery.

The lead researcher, Professor Andy McIntosh, describes the beetle’s abilities as a type of complex pressure cooker. “Essentially it’s a high-force steam cavitation explosion,” he says in the release , “Using a chamber less than one millimeter long, this amazing creature has the ability to change the rapidity of what comes out, its direction and its consistency.”

The µMist spray technology represents a huge potential leap forward for the precision control of droplet size, velocity and consistency, which in turn could have a massive impact on the efficiency of any system that uses mist as a delivery system–namely fire suppression, medical drug delivery and of course, fuel injection. The team has built a 2-cm chamber that can deliver mists up to 13 feet away, or produce a mist as fine as two microns. Hmm, imagine a fire extinguisher that fits in your pocket…

Say it with us now: Beetle juice, beetle juice, beetle juice. Biotech startup Swedish Biomimetics 3000, a self-described “V2PIO” (that’s virtual venture philanthropic intersectional organization), found the research so promising that the company has inked a worldwide exclusive development and marketing deal for the µMist technology. No word yet on when these beetles will make their U.S. invasion.

Jajah Now Does Click To Call For Anyone

from TechCrunch by Nick Gonzalez

Jajah will be officially announcing their click-to-call buttons on Monday. The buttons, which let people call the owner for free and anonymously, have been quietly in private beta over the past year. They are also taking on international calling card services and Jaxtr and Jangl, who already have click-to-call offerings on social networks and dating sites.

The call buttons are available to registered Jajah users and come as a bit of embed code you can put on your web page or at the end of an email. They come with several customizations. You can adjust the CSS styling, adjust the number it calls, and restrict which countries can try to call you.

When users click the button, the caller enters their phone number and Jajah connects the two parties over a VOIP line. The callee is then told who called and asked if they want to accept the call, say they’re busy, or blacklist the number. If they accept the call, the minutes are charged to their Jajah account, like an “800 number”. At two to three cents per minute, it can be used for some cheap long distance calling. For the cost conscious, Jaxtr and Jangl are still free, however.

Fusion-io’s ioDrive puts power of a SAN on a PCIe card

from Engadget by Darren Murph

In a recent demonstration at DEMOFall ’07, Fusion-io showed off its newest PCIe device, which reportedly “places the power of a SAN (storage area network) in the palm of your hand.” Essentially, this single device boasts up to 640GB of storage capacity, delivers 100,000 IOPS (input / output per second) and can achieve sustained data rates of 800Mb/sec (read) and 600Mb/sec (write).” In marketing terms, the ioDrive can perform “nearly a thousand times faster than any existing disk drive,” and it can reportedly be integrated into existing data centers or workstations without any alterations to your infrastructure. Next quarter, the outfit will begin shipping the card in 40GB, 80GB, 160GB and 320GB configurations (with the 640GB flavor to follow suit), but unfortunately, official prices have not yet been divulged. Oh, and be sure to check out a video of the ioDrive’s unveiling here.

[Via TGDaily]

MAGNETIC REFRIGERATOR NEEDS NO ELECTRICITY

Scientists at the Technical University of Denmark have created a refrigerator that cools using magnets instead of electricity

A group of researchers at the Technical University of Denmark’s project laboratory in Risø have discovered a cooling method that uses magnetic materials instead of electricity, reported daily free newspaper Nyhedsavisen.

The invention will allow for refrigerators to replace existing electric refrigerators in homes and businesses with a fully environmentally friendly power source. Although the first prototype will not be ready until 2010, the project’s researchers say the appliance’s cooling cycle efficiency will be 60 percent greater than that of conventional refrigerators.

The new method uses opposing magnetic fields to increase the temperature of the materials employed. The heat energy is transported through a non-volatile fluid, such as water, and then thermodynamically reversed to a cold temperature. The scientists have already been able to cool a 20° C room to 11°C using the new technology.

‘It probably isn’t realistic to believe that magnetic cooling technology will be immediately available for consumer use, especially as refrigerator manufacturers have brought prices down so much in the past few years,’ said Christian Bahl, one of DTU’s project researchers.

But Bahl said another of the magnetic refrigerator’s advantages is that it is silent.

‘So it will likely be first used in various niche areas, such as places where a quiet environment is an important factor.’

Although magnetic cooling is not in itself a new research field, the DTU scientists were the first to use the technology in an actual physical setting to cool room temperatures.

The Copenhagen Post

Edited September 17, 2007

Utilities: Automatically Refresh Any Web Page with Page Reboot

from Lifehacker by Gina Trapani

Keep an eye on that eBay auction in its closing minutes automatically with Page Reboot, a web service that refreshes a given web site every 30 seconds (or any interval you set). Similar to the ReloadEvery Firefox extension, drop the URL into Page Reboot's refresh box, set the refresh interval (in seconds) and go. A bookmarklet version is also available.

PAGE REBOOT [via Micro Persuasion]

Out-of-Context Ads Prove Effective

Augustine: it's not that the "out-of-context" ads are effective; it's more like it is no less effective than ads placed in-context because both kinds are ineffective. When users want to find something, they will look for it. Any other time, they will ignore it. So no matter where the ad is placed, dismally low click rates will still be observed.

Source: http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003647231

September 27, 2007
By Brian Morrissey

Yahoo! and MediaVest studied a group of consumers passionate about a particular subject area. Out-of-context ads proved about as effective as in-context placements.

NEW YORK New research casts doubt on the long-held belief that advertising is most effective when placed near content related to the product.

Yahoo! and MediaVest recently studied a group of consumers passionate about a particular subject area. Product ads displayed out of context had roughly the same impact on brand preference as identical placements shown next to related content.

Yahoo! asked self-identified food lovers to rate various brands, including the single-serve gourmet coffee product Tassimo. Brand affinity increased 26 percent among those shown the ad on a Yahoo! Food page, and 21 percent among those shown the same ad on a Yahoo! News page.

While the finding was a small part of a wide-ranging study, it suggests some softness in the long-held belief that ads shown in context are more valuable than those seen out of context.

This becomes a key issue moving forward: With new targeting tools, it is easier than ever to find specific audiences, such as foodies, wherever they are online, rather than only on food-related sites.

"Targeting the right people is more important than the content," said Jim Kite, president of connections research and analytics at MediaVest, part of Publicis Groupe.

The study supports earlier research by behavioral targeting companies like Tacoda and Blue Lithium. A Tacoda study in late 2005 found that users actually noticed out-of-context placements based on behaviors more than in-context placements. And according to an Oct. 2006 study by Blue Lithium, out-of-context, behaviorally targeted ads yielded higher conversion rates, though fewer clicks.

The findings should lift the spirits of companies like Yahoo! and AOL that are busily reinventing themselves, relying on their ad networks to give them added reach. Yahoo! has inked a deal to buy Blue Lithium; Tacoda is now part of AOL. With their portal sites serving as gateways, both companies hope to use their network assets to target ads to people with specific interests once they leave the portals for other online destinations.

For the most part, in-context ad placements are priced higher than those shown out-of-context with targeting information.

The study is notable because it gauged the most valuable customers: those passionate enough about subjects to spread messages—including brand messages—among their peers.

The study estimates that, depending on the category, 17-31 percent fall into the hyper-engaged consumer category dubbed, "Passionistas." Fifty-two percent are more likely than average consumers to recommend a product. It's no surprise that ads imparting some knowledge and/or added value on subjects of interest were found to have the greatest appeal.

"If a brand aligns with a passion, it doesn't matter where the audience is," said Edwin Wong, director of consumer insights at Yahoo!.

Useful Modding: Scientists Hack CD Player, Transform It into Lab Scanner

from Gizmodo by Addy Dugdale

When researchers at the Universidad Politécnica de Valencia needed a lab scanner, but didn't have the cash to pay for it, they didn't panic. Instead, Angel Maqueira and his colleagues bought a bog-standard CD player &mdash and hacked it, saving themselves a potential $70,000 in the process.

By soldering two additional light sensors inside the CD player, and then using software, the researchers were able to control how the device "played" a disk. The substance to be analyzed (in this case, the team was trying to detect traces of three different pesticides in various samples) was then placed on a normal compact disc, and inserted into the machine.

While the first light sensor identified where the sample was on the disc, using black marks on the edge of the disc, the second analyzed the sample itself, measuring the amount of laser light that was able to pass through the disk. Normally, discs reflect around 30 percent of the laser beam onto the reading head, while the rest passes through.

The sample, half a millimeter in size, was treated to produce dye or silver that was inversely proportional to the amount of pesticide in the sample. Using the modded CD player, they could detect pesticide levels as low as 0.02 micrograms per liter just by seeing how much laser light passed through the disc to the second sensor.

While it may not be as accurate as genuine lab sensors, which can cost between $42,000 and $85,000, the hacked CD player is accurate enough for many laboratory tasks &mdash some experts think the cheap and cheerful device would work wonders in developing countries, helping the fight against malaria, for instance. And the shorter wavelength lasers of Blu-ray and HD DVD technology will make the process even easier. [New Scientist]

Pure Digital announces million camcorder giveaway for non-profits

from Engadget by Donald Melanson

At under $200, Pure Digital's recently announced Flip Video camcorders are already pretty inexpensive, but the company now looks to be trying to make them even cheaper for non-profit organizations — as in free. That's the goal of the company's just announced Flip Video Spotlight program, which aims to give up to one million of the camcorders to non-profits and other non-governmental organizations over the next five years. Apparently, the initiative (which is set to get underway this December) will operate as a donor matching program, with donors (or the organizations themselves) able to purchase so-called Flip Video Spotlight Kits, which Flip Video will match one-to-one. Much like the OLPC program, Flip Video sees virtually no end to the benefits of its camcorders, with Pure Digital CEO Jonathan Kaplan saying the company believes "video can help change the world."

 

Read

Researchers tout advances in development of pure white LEDs

from Engadget by Donald Melanson

Researchers at the Indian Institute of Science are making some fairly bold claims about their latest advance in the realm of white LEDs, boasting that they are now getting closer to the "Holy Grail of the illumination industry." That, they say, is a white LED that produces a pure white light suitable for everyday use (as opposed to the "warm white" LEDs used in pricey bulbs like the one seen here). The big advance here, it seems, is the development of the first LED based on a "new phosphor from semiconductor nanocrystals of cadmium sulfide mixed with manganese." While we're admittedly not entirely sure what all that is, the researchers claim that the result is an LED that produces a stable and constant shade of white light, which is "superior in overall performance" to previous white LEDs. They're apparently not fully satisfied with the results just yet though, and are reportedly working to boost the efficiency of the LEDs to make them more suitable for everyday applications.

 

Read

D-Link gives DSM-520 access to hundreds of online TV channels

from Engadget by Darren Murph

Evidently, loosing the DSM-750 Extender for Windows Media Center just wasn't enough for D-Link, as the firm seemingly felt the need to give loyal (and to-be) owners of the DSM-520 Wireless HD Media Player a nice bonus. Starting today, buyers of the aforementioned digital media adapter will have access to "more than 200 online channels," as the unit can now take advantage of active-TV technology. The service reportedly "allows easy access to internet video and entertainment sites with a remote control," and it also uses a "content aggregator developed by MediaMall Technologies." Some notable channels include Comedy Central, CinemaNow, Google Video, Movielink, ROOtv Music Videos, Akimbo, MTV, Musicmatch, Napster, VH1, ESPN and FOX Sports, and there's also international content out there for those willing to branch out. The expanded DSM-520 should be shipping momentarily for $249.99, and existing owners can snag the update gratis on October 4th.