Comments for Augustine Fou's Marketing Blog http://acfou.wordpress.com Just another WordPress.com weblog Thu, 16 Jul 2009 16:08:20 +0000 http://wordpress.com/ hourly 1 Comment on by Lauren Pattani-Wright http://acfou.wordpress.com/2009/07/16/6655/#comment-59 Lauren Pattani-Wright Thu, 16 Jul 2009 16:08:20 +0000 http://acfou.wordpress.com/2009/07/16/6655/#comment-59 Interesting question, and the answer really depends on what clinical value most generics bring. It's true that many generic compounds have essentially the same efficacy their branded counterparts do (however not always the same safety and AE profile). However, given the disconnected (and some say broken) system of healthcare access, the average price of generics drives the prevailing demand - to test the hypothesis of whether generics are underpricing themselves would be incredibly difficult, but not impossible. A bit of a non sequitur, see the attached link regarding Bayer's recent decision to review and consolidate its $1B global ad account. Now here is a company that needs to embrace the digital universe in order to better serve physicians, patients, pharmacists and formulary decision makers. By doing so, that $1B could be reduced down to a tiny fraction of its typical ad spending. http://adage.com/agencynews/article?article_id=137967 -- Rupal Parekh Interesting question, and the answer really depends on what clinical value most generics bring. It’s true that many generic compounds have essentially the same efficacy their branded counterparts do (however not always the same safety and AE profile). However, given the disconnected (and some say broken) system of healthcare access, the average price of generics drives the prevailing demand – to test the hypothesis of whether generics are underpricing themselves would be incredibly difficult, but not impossible.

A bit of a non sequitur, see the attached link regarding Bayer’s recent decision to review and consolidate its $1B global ad account. Now here is a company that needs to embrace the digital universe in order to better serve physicians, patients, pharmacists and formulary decision makers. By doing so, that $1B could be reduced down to a tiny fraction of its typical ad spending.

http://adage.com/agencynews/article?article_id=137967 — Rupal Parekh

]]> Comment on Make Your Desktop Icons Smaller or Larger with the Mouse Wheel by Top Posts (Week Ending July 12) « Augustine Fou’s Marketing Blog http://acfou.wordpress.com/2008/08/15/make-your-desktop-icons-smaller-or-larger-with-the-mouse-wheel/#comment-46 Top Posts (Week Ending July 12) « Augustine Fou’s Marketing Blog Tue, 14 Jul 2009 02:51:48 +0000 http://acfou.wordpress.com/2008/08/15/make-your-desktop-icons-smaller-or-larger-with-the-mouse-wheel/#comment-46 [...] Make Your Desktop Icons Smaller or Larger with the Mouse Wheel4 views [...] [...] Make Your Desktop Icons Smaller or Larger with the Mouse Wheel4 views [...]

]]> Comment on Sync Your GCal to Outlook and Back Automatically [Featured Windows Download] by Top Posts (Week Ending July 12) « Augustine Fou’s Marketing Blog http://acfou.wordpress.com/2008/03/07/sync-your-gcal-to-outlook-and-back-automatically-featured-windows-download/#comment-45 Top Posts (Week Ending July 12) « Augustine Fou’s Marketing Blog Tue, 14 Jul 2009 02:51:40 +0000 http://acfou.wordpress.com/2008/03/07/sync-your-gcal-to-outlook-and-back-automatically-featured-windows-download/#comment-45 [...] Sync Your GCal to Outlook and Back Automatically [Featured Windows Download]4 views [...] [...] Sync Your GCal to Outlook and Back Automatically [Featured Windows Download]4 views [...]

]]> Comment on Overstock follows Amazon, Drops Affiliates in Four States by Top Posts (Week Ending July 12) « Augustine Fou’s Marketing Blog http://acfou.wordpress.com/2009/07/02/overstock-follows-amazon-drops-affiliates-in-four-states/#comment-44 Top Posts (Week Ending July 12) « Augustine Fou’s Marketing Blog Tue, 14 Jul 2009 02:51:35 +0000 http://acfou.wordpress.com/2009/07/02/overstock-follows-amazon-drops-affiliates-in-four-states/#comment-44 [...] Overstock follows Amazon, Drops Affiliates in Four States5 views [...] [...] Overstock follows Amazon, Drops Affiliates in Four States5 views [...]

]]> Comment on Lenovo X200t swivel tablet hands-on by Top Posts (Week Ending July 12) « Augustine Fou’s Marketing Blog http://acfou.wordpress.com/2008/09/19/lenovo-x200t-swivel-tablet-hands-on/#comment-43 Top Posts (Week Ending July 12) « Augustine Fou’s Marketing Blog Tue, 14 Jul 2009 02:51:28 +0000 http://acfou.wordpress.com/2008/09/19/lenovo-x200t-swivel-tablet-hands-on/#comment-43 [...] Lenovo X200t swivel tablet hands-on9 views [...] [...] Lenovo X200t swivel tablet hands-on9 views [...]

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]]> Comment on Sighting – X58 Motherboards by Top Posts (Week Ending July 12) « Augustine Fou’s Marketing Blog http://acfou.wordpress.com/2008/08/28/sighting-x58-motherboards/#comment-41 Top Posts (Week Ending July 12) « Augustine Fou’s Marketing Blog Tue, 14 Jul 2009 02:51:09 +0000 http://acfou.wordpress.com/2008/08/28/sighting-x58-motherboards/#comment-41 [...] Sighting – X58 Motherboards9 views [...] [...] Sighting – X58 Motherboards9 views [...]

]]> Comment on Intel Atom N270 1.6Ghz vs Atom 330 1.6GHz Dual Core vs Core 2 Duo U7700 benchmarks by Top Posts (Week Ending July 12) « Augustine Fou’s Marketing Blog http://acfou.wordpress.com/2008/09/22/intel-atom-n270-16ghz-vs-atom-330-16ghz-dual-core-vs-core-2-duo-u7700-benchmarks/#comment-40 Top Posts (Week Ending July 12) « Augustine Fou’s Marketing Blog Tue, 14 Jul 2009 02:50:55 +0000 http://acfou.wordpress.com/2008/09/22/intel-atom-n270-16ghz-vs-atom-330-16ghz-dual-core-vs-core-2-duo-u7700-benchmarks/#comment-40 [...] Top Posts (Week Ending July 12) Intel Atom N270 1.6Ghz vs Atom 330 1.6GHz Dual Core vs Core 2 Duo U7700 benchmarks [...] [...] Top Posts (Week Ending July 12) Intel Atom N270 1.6Ghz vs Atom 330 1.6GHz Dual Core vs Core 2 Duo U7700 benchmarks [...]

]]> Comment on 10x Revenues by Essaylandia http://acfou.wordpress.com/2007/05/01/10x-revenues/#comment-19 Essaylandia Tue, 16 Jun 2009 10:53:36 +0000 http://acfou.wordpress.com/2007/05/01/10x-revenues/#comment-19 I rarely do not comment on blogs but yours I had to stop and say Great article!! I rarely do not comment on blogs but yours I had to stop and say Great article!!

]]> Comment on Screenshot of Adobe Photoshop Express – Web Based Photoshop by adobe photoshop help http://acfou.wordpress.com/2007/09/07/screenshot-of-adobe-photoshop-express-web-based-photoshop/#comment-11 adobe photoshop help Sat, 28 Mar 2009 18:01:52 +0000 http://acfou.wordpress.com/2007/09/07/screenshot-of-adobe-photoshop-express-web-based-photoshop/#comment-11 Quite informative.Thanks. Quite informative.Thanks.

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