Thomas Hawk’s excellent side-by-side comparison of photo collections

Source: ThomasHawk.com – Getty Images vs Flickr

Thursday, March 01, 2007

Thomas Hawk: “Below are three searches that I selected at random. Las Vegas, candle and clouds. Now click through to the search pages for these terms at Flickr and at Getty Images. Which one is better? Is it clearly better? If you were a marketer would it make a difference to you which one you pulled your images from?

Las Vegas Getty
Las Vegas Flickr

Candle Getty
Candle Flickr

Clouds Getty
Clouds Flickr

Now let’s take this a step further and enter into the long tail of stock photography let’s do a search for Tujunga (a small town in the San Fernando Valley where I grew up) and Mount Tam (a local mountain in Marin here in the Bay Area).

Tujunga Getty
Tujunga Flickr

Mount Tam Getty
Mount Tam Flickr

Interesting what you get here isn’t it? You see with 400 million images in their library Flickr is the better stock agency for long tail stuff for sure. The problem just is that Flickr hasn’t figured out how to turn this on yet.”

GYI: The Internet transforming yet another industry

Minus a third (nearly $1 billion) of its market cap in 5 days, Getty Images (GYI) is seeing the tangible effects of …

1) supply replacement — vast collections of photos online serve as alternative supply for people searching for photos to use/license.

2) demand displacement — new use cases such as use of photos on blogs require new licenses such as royalty free or Creative Commons — the terms of traditional rights managed licenses simply don’t work for such use-cases, regardless of the price.

While more and more photos will be licensed and used (e.g. to decorate blog entries etc.) this additional demand will likely be satisfied by photos which are $1 or less, photos which are taken by eye-witnesses and immediately available (e.g. directly uploaded from cameraphones), and photos which are more readily found (e.g. users do image searches online from their favorite search engine).