Augustine Fou’s Marketing Blog

Who still uses “reach and frequency” as a success metric (and is willing to admit it publicly)? – http://bit.ly/pJRNP

September 1, 2009 - Posted by Augustine Fou | Uncategorized | | No Comments Yet

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About

Dr. Augustine Fou is group chief digital officer of Omnicom’s healthcare consultancy group, specializing in the healthcare and pharmaceutical industries. Fou helps clients develop digital marketing programs or improve the efficiency and cost-effectiveness existing campaigns via advanced analytics, social marketing, and digital strategy. You can follow him on Twitter @acfou. He has over 12 years of Internet strategy consulting experience and client service. Fou completed his PhD at MIT at the age of 23 and served with the New York office of McKinsey & Company. He is an adjunct professor at New York University in the Integrated Marketing Department of the School for Continuing and Professional Studies.

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