Augustine Fou’s Marketing Blog

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Every Episode of South Park Ever Being Put Online for Free Next Year

southparkxbox.jpgEarlier this year, Viacom put every Daily Show episode online for free, and it was awesome. Now, they're following suit with South Park, with plans to put every episode of the animated series online for free next year.

It's a ballsier move than putting The Daily Show online, as South Park sells lots of DVDs, and these episodes will directly compete with episodes available for sale in stores. The Daily Show is less valuable as it gets older, as it's news-based, so putting episodes that poke fun of Ralph Nader online wasn't as much of a risk. If successful, look for more MTV and Comedy Central shows to get this treatment (The State! Please!). The more free TV shows online the better, as far as we're concerned. We'd like it if they spread the love and made all these episodes available to other players such as Joost, but I guess we should be happy with what we get. [Reuters]

November 30, 2007 Posted by Augustine Fou | Uncategorized | | No Comments Yet

Soropot Teapot is Sexy, Architectural [Design Concepts]

sorapot_2shot.jpg Some tea connoisseurs are calling the Soropot the "sexiest teapot ever," but we just think it's downright architectural. There's function behind that form, too, where the arched handle is supposed to act as a heat sink to keep the tea from oversteeping. Its arched support straddles a burner on the stove, and the water in that horizontally oriented boiler acts like an old-timey locomotive, getting all hot and steamy until it's ready to pour over your favorite teabags. All this stainless steel and glass and design overload isn't quite available yet, but when/if it is, we tea drinkers at the Giz are even willing to forsake our gorgeous Michael Graves teapot from Target for one of these. [ Snarfd]

November 30, 2007 Posted by Augustine Fou | Uncategorized | | No Comments Yet

Oculon Hikari Pro920 Pocket Projector Debuts for $299 [Small Package]

pocket_projector_oculon.jpg You never know when you might need to whip out a projector, and here's the smallest one you can buy so far, made by the Chinese company that calls itself Oculon. The 640×480 Hikari Pro920 is $299, giving you a 24-inch image from about a yard away, or a 12-inch picture from a foot away. If you're looking for a bit more resolution, you can get an 800×600 model for $399.

November 30, 2007 Posted by Augustine Fou | Uncategorized | | No Comments Yet

Vudu Goes HD, Thumbs Nose at Blu-ray and HD DVD [Digital Downloads]

Vudu_Bourne.jpgThis winter, Vudu will give every Vudu owner and new buyer copies of both The Bourne Identity and The Bourne Supremacy, pre-loaded on their boxes in glorious HD. They will also have the opportunity to download The Bourne Ultimatum to own for $25. This is a sign that Vudu—and Universal—are looking past the current format war toward the increasingly inevitable download-only distribution.

Until now, Vudu has just seemed like a better alternative to CinemaNow or Movielink, IP-based video-on-demand that was ready-made for the living room. It still costs money to rent or own movies after you buy the the box, and content selection was limited to (very high quality) standard-def video. But now it's challenging the current state of HD.

Whenever we talk about the format war, there is always a segment of commenters who scream out "Neither!" in favor of the still nebulous digital download scenario. At the beginning of Blu-ray and HD DVD, Hollywood execs talked of a strict code: HD was for packaged disc-locked media only, while downloads had to be standard def. But Xbox Live changed that when it began distributing HD video for rent, and now, it seems, the floodgates are open. Even staunch HD DVD defender Universal seems eager to see what happens when you give customers to take their HD movies straight up, hold the shiny silver disc.

But there are good reasons why this doesn't yet signal the death knell of the disc formats:
• There's high-def and there's high-def. The video quality of Vudu's downloads is 1080i, impressive especially for film content, but a far cry from the 1080p favored by true videophiles. Also, packaged disc content can have higher-resolution audio at this point, too, though that will change as pipes widen.

• $25 for a software-only copy of a movie sounds a little steep, considering you can get the HD DVD of The Bourne Supremacy at Amazon for $20. iTunes had to sell albums for $10 at a time when CDs costs $15 or more. I think $20 is the most Vudu could really charge for HD download-to-own titles.

• Saving an HD movie to your Vudu may put the screws to the HD DVD/Blu-ray debate, but it also starts up another format war, what our own Matt Buchanan labeled the Infinite Format War. For the time being, an HD movies saved on your Vudu is going to stay there, and you won't be able to play it on your Xbox 360. Never say never, but that's the deal for now.

November 30, 2007 Posted by Augustine Fou | Uncategorized | | No Comments Yet

MIT Designs Electro-Scooter That Folds Up into Tiny, Wheeled Package [Rent-a-Scooter]

mit_scooter22.jpg Those eggheads at the Smart Cities group at MIT are a clever bunch, coming up with a design concept for an electric scooter that folds up into a package scarcely larger than a wheeled carry-on suitcase. In the Utopian vision for such bikes, you'd ride one to work, then fold it up and roll it right into the office, where it will take up very little space. But wait. This idea gets even more appealing:

mit_scooter_02.jpg
As depicted in the conceptual rendering above, there's a plan to rent the electric bikes in numerous locations throughout a city, where a rider could take a bike one-way, dropping it off near a destination in a different part of town.

The scooter's not bad looking, either. If you like this, wait 'til next year, when the group will be rolling out a foldable electric car. [InfoSync and Technology Info]

November 30, 2007 Posted by Augustine Fou | Uncategorized | | No Comments Yet

Tea Stick Stirs Heaven Into Your Cup [Leaf Soaker]

teastick_real.jpg All right you potheads, knock it off. This is not a special one-hit toker. No, it's the Tea Stick, a spring-loaded doodad that lets you place loose tea on its little retractable shelf, and then you stir it into some nice hot water, resulting in a tea connoisseur's nirvana. The stainless steel and plastic implement, formerly only dreamed about as a design concept, is now available for $20. Say goodbye to those old tea bags, and indulge yourself with all the other tea snobs, using that precious loose tea that will take you to another place. Or something. If that doesn't do it for you, you can just put your weed in it. [Chiasso, via Crave]

November 30, 2007 Posted by Augustine Fou | Uncategorized | | No Comments Yet

Precocious Kids Mess with Tracks of an Oncoming Train

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These kids messed with the tracks of their local express train and got it to go off its normal tracks. I don’t want to spoil this video for you, so just watch it. Trust me, it’s worth it. It’s another one of these great videos in the spirit of yesterday’s flying car clip, of which I cannot get enough.

November 30, 2007 Posted by Augustine Fou | Uncategorized | | No Comments Yet

Micron’s Future Concept of SSD is RAM-Module Like [Solid State Drives]

Micron_ssd_module.jpg In addition to Micron's traditional solid state drives announced today , they also showed off a concept for a SSD module that resembles RAM in physical design and would fit into a similarly designed port. It's obvious but genius: while the SSD drives with SATA interfaces are terrific because they can be used in current laptops with no mods, the real performance of flash mem is only going to be unlocked when we cast aside the legacy of spinning disks and their cases and interfaces and mount SSDs on the mobo like we do RAM modules.

The design uses a SATA interface and is only 4 mm thick. Micron claims the advantages of such a design are the small size and the ability to line up multiple drives next to each other. In addition, this design requires no wires or attaching the motherboard with screws, reducing the risk of the SSD becoming disconnnected or loose inside a computer. While this product is nowhere near ready for market, Micron says they would need to work with an OEM or someone who can offer a compatible computer solution. [Micron]

November 30, 2007 Posted by Augustine Fou | Uncategorized | | No Comments Yet

Rambus Targets 1TB/sec Bandwith For Computer Memory [Memory]

terabyte_bandwidth_memory_architecture.jpg Memory maker Rambus has unveiled its Terabyte Bandwidth Initiative with the goal to develop a new memory architecture capable of achieving 1TB/sec bandwidth. The plan is to push the data rate to a whopping 32X—which can provide a 16Gbps signaling rate with a 500MHz clock. Compare that with to the 2bits/1Gbps provided by conventional DDR at the same rate. Add differential signaling an both the data and command/address channels and you have yourself one blazingly fast system.

According to Rambus, graphics and game consoles will push memory bandwidth needs toward 1TB over the next 4-5 years. Rambus believes that they can achieve the 1TB goal in that time frame using a multi-chip array. There is no doubt that the need will be there sooner or later, but whether Rambus can succeed in this time frame remains to be seen. [Rambus via Electronista]

November 30, 2007 Posted by Augustine Fou | Uncategorized | | No Comments Yet

Playstation 3 Turned Into "Crackstation" for Super Hacking Goodness [Hax]

ps3s.jpgForget Folding@home and its feel-good applications. There are cooler things to be done, like cryptography cracking. Taking advantage of the Cell's vector architecture , a security consultant with Security-assessment.com has cooked up a way to to bust passwords open like bad Easter eggs really, really fast. His Crackstation shoves past "the current upper limit of 10-15 million cycles per second—in Intel-based architecture—up to 1.4 billion cycles per second." To put that in non-geek, "Intel processors are designed to do all kinds of complex calculations, whereas the PS3 is good at doing simple things very quickly." The work apparently stands to change the whole cryptography industry.

For one, it shows that using Intel processors or ones with similar architecture as benchmarks "just is not good enough anymore." Cracking cryptographer will probably get faster all around as well, which should ultimately drive stronger cryptography with better implementation. Though they haven't tried it yet, by using a technique similar to Folding@home with distributed loads, the cracking power could obviously be increased exponentially.

All of that said, I just think it's funny how it's emphasized over and over again how "simple" Cell's architecture is, after Sony's spent all this time telling us how complex and awesome it is. [PC World]

November 30, 2007 Posted by Augustine Fou | Uncategorized | | No Comments Yet