Immutable Law 5: Own a word in the prospect’s mind – what’s Apple? great design, ease-of-use, music, or computers? – http://bit.ly/aRfkiY

Which too-clever-for-anyone, too-over-the-top-sleazy, or too-brand-perfumey-that-it-makes-me-gag ads did u see ystrday? http://bit.ly/aRfkiY

The Superbowl XLIV ads that made it – http://bit.ly/ctQKtB

Immutable Law 3: advertisers often misinterpret that they can buy their way into the prospects’ minds by shouting loud http://bit.ly/aRfkiY

Congrats Saints! Made up for the utter dearth of memorable, good, or non-rerun ads this year. Yes, that’s the sound ad dollars flushing away

No one knows you, the small fish in a big pond? Make a new pond? The mktng problem then becomes no one knows your pond: http://bit.ly/bb8MOd

FALSE: 1st Immutable Law – It is better to be first than it is to be better; today it is better to be better – http://bit.ly/aRfkiY

The 22 Immutable Laws No Longer Apply in the “golden age of the consumer” @acfou – http://bit.ly/aRfkiY

Solving a misperception or simple lack of knowledge adds $1.8B to cheese industry revenues – that’s a lot of cheddar – http://bit.ly/91CvwJ

Mark Cuban to Newspapers: Kill the Vampires http://bit.ly/caqbSt — ah, I c what’s happening here; reverse psychology to kill papers faster